Creating a Lasting Legecy
The Johnny Morris Foundation has a positive national impact on wildlife and conservation.
Each Johnny Morris Foundation world-class conservation attraction celebrates America’s sportsmen and women, who are among the most significant conservationists, and gives the community opportunities to connect with the great outdoors and make a difference in conserving our natural resources.
The Three Pillars of Conservation
POSITIVELY SHAPING THE FUTURE OF THE OUTDOORS
Connecting New Audiences to the Great Outdoors
American children spend an average of eight hours a day staring at a screen. We’re partnering with organizations across North America to help more kids fall in love with nature.
Conserving Wildlife and Habitat
We’re protecting millions of acres of habitat for critical wildlife species from Canada’s prairie pothole region to Florida’s Everglades.
Advocating for Sportsmen's Rights
Dating back to Roosevelt and Audubon, sportsmen have always been America’s true conservation heroes. We’re giving hunters, anglers and everyone who loves the outdoors a voice, while protecting your right to enjoy the outdoor sports we love.
"In the end we will conserve only what we love;
we will love only what we understand;
and we will understand only what we are taught."
- Baba Dioum, 1968
Johnny Morris, Founder/CEO of Bass Pro Shops
Johnny Morris’ personal passion for conservation has positioned Wonders of Wildlife with an opportunity like no other attraction before it to have a positive national impact on wildlife and conservation. By partnering with leading conservation organizations, Johnny Morris will establish one of the most valuable and respected conservation and education centers in the world based in the heartland of America.